Arising from the experience of the De Capitani sisters (Giovanna and Marisa, from which the name Le spose di Giò was created), matured respectively in high fashion and design, the first atelier was opened in a small space in the center of Monza. It quickly became successful, and the linear clean style of Giò was an immediate trendsetter. The ateliers of Bergamo, Bologna, Varese, and London followed, and Bari with its recent opening. Distancing itself from all forms of excess, it is a style that enhances the bride without transforming her, from the most important and sumptuous ceremonies, to weddings in the countryside or barefoot on the beach. The tailored style guided by the eternally exquisite fabrics allows a custom-made personalized gown to be created in every detail and in the choice of each accessory.